January 23, 2012 by AK
January 16, 2012 by AK
Joseph P from T.C. writes major changes coming to Social Media, of which the top 2 are directly related to TV
1. Social TV Integration
Many shows have already begun to integrate social TV, either through polling or integrating social elements within the show. See my example of how both the UFC and WWE are integrating social media into their programming. Social media played a pivotal role in the last presidential election, and it will likely be more integrated into political broadcasts.As each news channel fights hard to keep their viewers engaged, networks like CNN and Fox have made significant strides to engage their audience, although some would argue that this social media integration has come at the expense of hard-hitting journalism and analysis.
2. TV Is Going Online in a Big Way
2012 will be the first time that the Super Bowl will be streamed live to the world. Since the Super Bowl is generally viewed as the mother of all advertising spectacles, it will add a new dynamic into the digital component to advertising and social media integration.
January 16, 2012 by AK
Online video site Hulu LLC is increasing its output of original shows, the latest in an escalation of TV-like programs being made directly for the Internet, further blurring the lines between the Web and TV.
and Why not? Either pay $10 million to license a show from a Network for a year or produce your own and hope that even one is a hit and not pay the studios. Not to mention the cost of producing a test season would be lower, if its a hit, with merchandising and future seasons and perhaps licensing to TV networks afterwards, it makes a lot of sense for HULU to attempt to do this. However, this makes HULU a media company and not just a technology company that provided a platform for all studios to license their content online. So, what? with high eCPMs it is something they can try on the side while still licensing much content from the top studios. In the long term, I have a feeling the tides will turn…
Back to the show, it will be called “Battleground” and look forward to the show being listed on TVRecaps!
January 11, 2012 by AK
TiVo this morning said that internal research shows only 38 percent of their users watch live television, with nearly two thirds watching on-demand video or ‘delayed’ TV. Among TiVo viewers who use broadband connected service such as Netflix, YouTube and Hulu Plus, live TV viewership has even dropped to 27 percent, the company asserts.
Though TiVo users are hardly a representative sample if you want to look at usage data of your average TV viewer in the United States, the findings are remarkable and suggest that the consumption of recorded TV and Internet-delivered programming is surpassing live TV viewership much more rapidly than anticipated.
TiVo’s research findings are of course self-serving, but the company claims it gathered data from tracking anonymous usage across some two million devices on a second-by-second basis.
The trend is obvious, the average person is busy and can not always catch their tv show at the time their network deems best and thus the rise of on demand content consumption continues.
January 9, 2012 by AK
We are going to see a lot of original Web TV shows announced this year with big stars. It’s already happening. Tom Hanks is making a cartoon TV series for Yahoo. Steven Van Zandt is starring in a Web-original drama on Netflix. House of Cards, starring Kevin Spacey, will also appear on Netflix, along with other original shows (it is also resurrecting Arrested Development for the Web audience). Yahoo is partnering with ABC News for Web video, and licensing original comedy as well and that’s just Yahoo and Netflix. YouTube is spending $100 million on original programming.
Web TV shows no longer have to be second-class citizens. Yahoo, Netflix, YouTube, and maybe even Hulu will increasingly compete for the best shows with cable channels. Could the next Mad Men be a Web TV series? It’s a risky strategy that depends on hits. But TV has always been a hits-driven business. Online will be no different, except that word of mouth (good or bad) travels instantly through social networks. We’ll know whether these shows can become hits much faster than if they were on regular TV.
January 9, 2012 by AK
Great infographic displaying the hours vs age of American Video viewers.
168 hours a week
112 hours one is awake
A 25 year old spends on average 32/112 = 28% of their time watching videos, 65 year olds spend over 40% of their waking time watching videos.
January 9, 2012 by AK
A common recurring result of cord cutting is the rise of cable prices, we have witnessed this in Canada (Rogers). Rogers offeres cable internet and cable TV as a bundle, and as Netflix entered the Canadian market, Rogers simultaneously decided to increase the prices of cable Internet… is this the future?
Is the transition to Internet for content just a matter of raising prices for cable companies as they cannot control when and what you watch…? This is also a great counter measure to ward of Netflix as the higher prices could make Netflix too expensive.
January 7, 2012 by AK
“Social TV Experience” is another name for the changes coming in the content, delivery, distribution, financial modeling, and emerging content creators for all types of communications/entertainment. Legacy organizations are trying to latch onto hybrid models to compete with new upstarts in content creation, delivery, interactivity.Disclosure: I own a “upstart” New Media company.Discussion
“Social TV Experience” is another name for the changes coming in the content, delivery, distribution, financial modeling, and emerging content creators for all types of communications/entertainment.
Legacy companies (ATT, Comcast/NBC, Verizon, production companies) are trying to tap into this market, as they see upstart companies adding large audience of loyal fans to their IP based interactive content. “Traditional” internet companies (Google and others) are also figuring out the model.
Will the new companies be able to join with the “transport providers”, where the transport companies (Verizon, ATT Comcast and others) will allow the new upstarts access to their systems? Or will they block the upstarts being part of their content offerings, for more legacy content providers (NBC, Fox, Viacom, many others)?
Will the upstart companies who already are producing live and post edit content, transported through TCP-IP, mainly through the internet, be “traffic shaped”, or impeded in any way to distribution? Will the carriers Verizon, Century Tel, ATT, Comcast, and many others who have most of the choke points to consumers and business enact anti-competitive behavior to snuff out the upstart companies?
The upstart companies for the past several years have been providing the “social TV experience”. Total interactive engagement with the audience (video or audio) through live chat, call in, Skype has been the rule for upstart New Media companies. They have iPhone apps which let users listen, or watch from a mobile setting. iTunes, and other podcasting methods make it easy for customers to get the content anywhere, anytime.
Syndication is easy and broad, not needing the legacy, “high cost/margin” organizations anymore to reach the content creators audience. Disadvantaged content creators, or emerging content creators rely on upstart New Media companies to get published in a affordable manor.
Advertising money is now flowing to the upstart New Media providers, competing for the ad spending with legacy sources of content.
Will the “Net Neutrality” battle have a good outcome? It could be turning into mess. This mess would decapitate upstart New Media companies by allowing large semi monopolies to limit, traffic shape, or charge unwarranted extra costs putting them out of business.
Putting this all with the FCC under a “lets put fiber to every home, including homes that are boarded up”, also does not make sense.
You have two sides telling lies: 1.) Carriers and legacy companies that say they have to be allowed to restrict access, and throttle back bandwidth for any reason. 2.) Government agencies, and political agenda to “take over the internet” and socialize its result. In doing so creating a combined force that in WW2 days would have been called fascism (combination of large business and large government combining to control the market and pricing).
Obama at one time during the campaign had a decent Net Neutrality policy prior to getting into office. It had some of the attributes to the themes, concepts and laws of the 1996 Telecom act. Open access was the key. The 1996 telecom act, along with the Judge Green decree in 1983 has had more to do with the acceleration of what we are talking about today than any other actions. ”W” Bush gutted the 1996 act, and Obama now has shifted into a combination of big business and government to control the outcomes for Net Neutrality. This could affect greatly the “Social TV Experience”.
Google and other giants in the traditional internet business also may want to join in with other large concerns to control the market from free form innovation like what upstart New Media Companies are doing.
As a owner of a upstart New Media company, I am optimistic about this new decade with will be later called “the decade of media and content freedom”. No matter what the oligarchy organizations or government control do will put the horses back into the barn.
Community based, interactive, content is hear to stay. So is the break down of the ‘cost of entry” of emerging content creators. It may be slowed by large special interests, but not stopped. We will prevail and add real value to the communication experience of the globe and the USA.
If anyone has any questions or would like to reach out, please contact GLG. Would enjoy hearing from you.
January 6, 2012 by AK
More people in the U.S. are cancelling cable subscriptions and streaming content online.
Deloitte reports that 22% of the U.S. audience has watched atleast 1 streaming show online in 2011, and the trend is only increasing.
Another reason for a Curated Video Search Engine like TVRecaps…
January 5, 2012 by AK
- Recommendations – (netflix + amazon) past + social (fb) [media discovery]
- Publishing – Web TV Import (csv, xml, youtube) + create your own channel & post (Blip.tv)
- Social TV – share (gomiso) + curated feed (shelby) [media discovery]
- Licensed Content – Aggregated (clicker, casttv)
- B2B Data – setjam [metarecap]
- Personalized Lists – Online playlist, watched, favorites (tvguide digital)
- Curated Entertainment News – (buzzfeed)
- HTPC Compliant – home threatre, ps3+xbox, smart phone