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February, 2012

  1. HULU Superbowl Ad

    February 28, 2012 by AK

    with Alec Baldwin promoting HULU.

    Category Traditional Media | Tags: | No Comments

  2. Vinod Khosla saying Disruption in TV coming

    February 23, 2012 by AK

    Point 5 from his list of industries going through disruption:

    TV 2.0 (Miso, Flingo, Maker Studios, both first and second screen apps as well as content production & sourcing): “TV as an interactive and social experience both on the primary and the second screen.” Most U.S. Internet users, I am told now, have a second screen in front of them when watching TV. Whether it is true or not, it soon will be, and the interaction that is possible will allow for all kinds of creativity and user engagement shows/applications/techniques. More importantly, program production, be it video for TV, audio for radio, or text for next-generation news formats (tomorrow’s “newspapers”?) could be crowdsourced or gamified. This allows for new personal brands to emerge (much like the Drudge Report or Politico or some YouTube channels that are emerging now). Better experiences for users, better targeting for advertisers, more access for programmers and the creative types are all likely. Your proxy or agent prioritizing your viewing or reading queue will be an adjunct area. The big guys and the small guys meanwhile will battle for newer first screen experiences and applications.

    Category Technology | Tags: | No Comments

  3. NetFlix Business

    February 21, 2012 by AK

    Wrriten by Netflix CEO Reed Hastings:

    Category Technology | Tags: | No Comments

  4. Comcast Launching Xfinity Streampix

    February 21, 2012 by AK

    Xfinity Streampix, that will cost $4.99 a month, below Netflix’s current  streaming service of $7.99 a month.

    Comcast’s new service will include programming from its own NBCUniversal as well as Walt Disney’s ABC and Time Warner Inc.’s Warner Bros.

    Competition is ramping up in this space. Amazon has been beefing up its own web-streaming service and Verizon Communications earlier this year struck a deal with Coinstar’s Redbox to launch its own streaming service.

    Category Internet TV, Traditional Media | Tags: | No Comments

  5. Video Plays On Tablets, Mobile Devices And Connected TVs Nearly Doubled in Q4

    February 15, 2012 by AK

    Ooyala, the online video provider, today released its fourth quarter review of web video, in which it analyzes the viewing behavior of 100 million monthly unique users.

    Not only that, but connected TVs are really beginning to make waves, Google TV in particular. Ooyala’s report found that video plays on tablets, mobile devices, and connected TVs nearly doubled in the fourth quarter (from Q3).

    What’s more, viewers are now twice as likely to compete a video when watching on a tablet or connected TV, as compared to watching video on a desktop. And, unsurprisingly, when viewers plop down on their couch in front of their connected TV, they’re watching four times as many long videos compared to short videos, as videos longer than 10 minutes now account for more than half the hours played on connected TVs.

    While the average conversion rate across all devices increased from 35.1 percent in Q3 to 39.6 percent in Q4 (with viewers watching longer on all platforms), it seems that connected TVs saw the biggest growth in Q4, as their viewers proved to be the most engaged of all the platforms, completing videos at a rate of 47 percent (with tablet viewers following close behind at 38 percent.)

    What’s more, users of connected TV devices and gaming consoles were 70 percent more likely to watch three-quarters of a video. And, in terms of name brands in connected TVs, Google TV’s share of video plays increased by 91 percent this quarter.

     

    Category News | Tags: | No Comments

  6. Our Mentor Mark Suster on The Future of TV (Partner, GRP)

    February 15, 2012 by AK

    1. The promise has been made for too long, People are cynical

    2. The right factors are finally in place

    3. YouTube is the new Comcast

    4. The distributed ad platform enabled this industry to evolve

    5. Internet TV is following the CLASSIC case of the “Innovator’s Dilemma”

    6. Cable & Satellite packages will become music albums

    7. Mass adoption of Internet video has already taken place

    8. TV is the medium people prefer (whether we like it or not)

    9. Video is different than text. It requires unique, creative skills

    10. This revolution is starting in Los Angeles.

     


    Category Internet TV, Technology | Tags: | No Comments

  7. Youths Are Watching, but Less Often on TV

    February 13, 2012 by AK

    To a child, television shows on the iPad are still television, but to Nielsen, it’s not: the company counts computer and mobile streams of shows separately, making it difficult for the television industry to get a handle on changing habits.

    Accordingly, there is a growing sense of urgency within the industry to make online and mobile viewing as measurable as traditional couch-bound viewing. Ad-buying agencies are gradually moving some client money to the Web to reach the 20- and 30-somethings who are becoming harder to reach with traditional television.

    But for three straight quarters, there have been declines in viewing among Americans under 35, even when DVR viewership is factored in, according to Nielsen data analyzed by The New York Times.

    Read the rest at NYTIMES or start to Watch TV now at TVRecaps.com

    Category News, Traditional Media | Tags: | No Comments

  8. Voice for TV

    February 10, 2012 by AK

    Dragon TV would be an alternative to a completely integrated solution, as it would allow anyone to build in Siri-like voice technology into TV sets, DVRs and other set-top boxes. However, it could easily form the backbone of whatever Apple may have in store for its “iTV” product, too.

    According to Nuance’s announcement, you’ll be able to navigate your TV by saying things like “go to PBS,” “What’s on Bravo at 9 tonight?,” “Watch Dexter on DVR,” “Find comedies with Vince Vaughn,” and more.

    Let’s see what Apple has in store for us with its Apple TV, for now you can watch tv online at TVRecaps.com

    Category News | Tags: | No Comments

  9. Nielsen Reports “Cord Cutting And Internet TV Viewing On The Rise” – Shocks Everyone

    February 10, 2012 by AK

    According to a new report from Nielsen released today, the number of U.S. homes that have broadband Internet, but only free, broadcast TV, is on the rise. Although representing less than 5% of TV households, the number has grown 22.8% over the past year.In addition, the behaviors within these homes are unique. These broadband/broadcast-only households stream video twice as much as the general population, says Nielsen, and they watch half as much TV.

    If you are leaving your TV behind, we know a place where you can Watch TV.

    Category Internet TV | Tags: | No Comments

  10. Online Video facts you didn’t know [Recap]

    February 9, 2012 by AK

    Netflix: 75 Percent Of New Customers Signing Up For Streaming-Only Plan

    Web Video Hogs Up 37 Percent Of Internet Traffic During Peak TV Hours

    Redbox bringing DVD vending machines to Canada – Feb 8, fresh off the acquisition, expansion is near.

    200,000 Canadian Households Could Cancel Cable In 2012

    Somewhere in the ballpark of 100,000 Canadian households are estimated to have cut the cord in the past year 2011.

    The average Canadian Internet user watches about 304 online videos a month.

     

    Our mission is to make it easy for you to watch premium content online in the most efficient way possible.

    Category Internet TV, Traditional Media | Tags: | No Comments

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