Xfinity Streampix, that will cost $4.99 a month, below Netflix’s current streaming service of $7.99 a month.
Comcast’s new service will include programming from its own NBCUniversal as well as Walt Disney’s ABC and Time Warner Inc.’s Warner Bros.
Competition is ramping up in this space. Amazon has been beefing up its own web-streaming service and Verizon Communications earlier this year struck a deal with Coinstar’s Redbox to launch its own streaming service.