Online video site Hulu LLC is increasing its output of original shows, the latest in an escalation of TV-like programs being made directly for the Internet, further blurring the lines between the Web and TV.
and Why not? Either pay $10 million to license a show from a Network for a year or produce your own and hope that even one is a hit and not pay the studios. Not to mention the cost of producing a test season would be lower, if its a hit, with merchandising and future seasons and perhaps licensing to TV networks afterwards, it makes a lot of sense for HULU to attempt to do this. However, this makes HULU a media company and not just a technology company that provided a platform for all studios to license their content online. So, what? with high eCPMs it is something they can try on the side while still licensing much content from the top studios. In the long term, I have a feeling the tides will turn…
Back to the show, it will be called “Battleground” and look forward to the show being listed on TVRecaps!