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Vinod Khosla saying Disruption in TV coming

February 23, 2012 by AK

Point 5 from his list of industries going through disruption:

TV 2.0 (Miso, Flingo, Maker Studios, both first and second screen apps as well as content production & sourcing): “TV as an interactive and social experience both on the primary and the second screen.” Most U.S. Internet users, I am told now, have a second screen in front of them when watching TV. Whether it is true or not, it soon will be, and the interaction that is possible will allow for all kinds of creativity and user engagement shows/applications/techniques. More importantly, program production, be it video for TV, audio for radio, or text for next-generation news formats (tomorrow’s “newspapers”?) could be crowdsourced or gamified. This allows for new personal brands to emerge (much like the Drudge Report or Politico or some YouTube channels that are emerging now). Better experiences for users, better targeting for advertisers, more access for programmers and the creative types are all likely. Your proxy or agent prioritizing your viewing or reading queue will be an adjunct area. The big guys and the small guys meanwhile will battle for newer first screen experiences and applications.


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